How much does it cost for web design and branding? Key factors that set your budget
How much does it cost for web design and branding? Key factors that set your budget
Scope and complexity: pages, ecommerce, multilingual, and custom integrations
The cost of web design and branding varies significantly based on the scope and complexity of your project. For startups and businesses, understanding the key factors influencing these costs helps in planning a realistic budget. When estimating, consider the number of pages needed, whether your website includes ecommerce functionalities, multilingual support, or custom integrations such as APIs, CRM systems, or third-party tools.
Complex projects involving ecommerce platforms like Shopify or WooCommerce, multilingual features in Arabic, French, and English, and custom backend integrations will naturally incur higher costs. Iceberg, Morocco’s trusted web design and digital marketing agency, has extensive experience handling such complex projects, ensuring your budget aligns with your digital ambitions.
Pages, Ecommerce, Multilingual, and Custom Integrations
Building a small business website with few pages and basic features may cost less than a large-scale ecommerce portal with multiple languages and custom APIs. Basic branding and simple websites typically start from a few thousand Moroccan dirhams, while comprehensive solutions with advanced features could range significantly higher. The internal complexity, development hours, and third-party service fees all influence the final quote.
For example, Iceberg’s recent projects include creating multilingual Shopify stores and integrating custom APIs for logistics, which demonstrate the high-end of project complexity levels. These projects show the depth of expertise required and the corresponding investment needed to achieve quality results.
Branding depth: logo package vs full identity system (strategy, guidelines, design system)
Branding costs depend on the extent of branding services desired. A basic logo package can start from a few thousand MAD, providing a logo, color palette, and basic branding elements. However, a full brand identity system, including brand strategy, detailed guidelines, typography, color schemes, and a responsive design system, will naturally cost more, reflecting the scope and strategic depth.
Iceberg’s branding services encompass creating tailored brand strategies and visual identity systems that ensure consistency across all digital and physical touchpoints. When you invest in a comprehensive branding system, you get a strategic foundation that elevates your entire business, reinforcing your brand presence and trustworthiness.
Platform & tech stack: WordPress, Shopify, Webflow, headless CMS, and performance targets
The choice of platform and technology stack significantly impacts costs. WordPress, Shopify, Webflow, and headless CMS solutions all have different licensing, development, and maintenance costs. For instance, Shopify provides an all-in-one ecommerce platform with subscription fees, while WordPress offers flexibility but may require additional plugin and hosting costs.
Performance targets like fast loading times, Core Web Vitals compliance, and accessibility (WCAG) standards also influence the budget. Iceberg specializes in high-performance, SEO-friendly websites built with modern frameworks and optimized for speed, ensuring that your site not only looks good but also performs exceptionally well in search rankings and user engagement metrics.
Performance & Optimization for Speed and Accessibility
Websites targeting performance excellence, including fast load times and accessibility compliance, involve extra development efforts such as minimal code practices, image optimization, and accessibility adjustments. This results in higher costs but significantly better user experience and SEO results, maximizing your investment return.
Pricing models and indicative ranges (Morocco/Casablanca and international)
Fixed price vs time & materials vs retainer: when each model makes sense
Different pricing models suit different project scopes. Fixed-price projects are suitable when requirements are well-defined and scope is clear, providing cost certainty for clients. Time & materials billing is better for projects with evolving needs, allowing flexibility but requiring careful scope management. Retainers are ideal for ongoing support, maintenance, and iterative improvements.
Iceberg offers transparent pricing tailored to your needs, often starting from a few thousand MAD for basic websites, with comprehensive solutions for large projects potentially reaching tens of thousands MAD depending on complexity and features.
Starter to growth tiers: landing page + logo, business website + identity, ecommerce + brand system
Our pricing tiers are designed to accommodate startups at various stages:
- Landing page + Logo: from 3,000 MAD
- Business website + Full branding: from 10,000 MAD
- Ecommerce + Brand system + Multilingual support: from 30,000 MAD and above
This flexible structure allows startups to scale their digital presence incrementally, investing in essential features first and expanding later.
Add-ons that impact totals: copywriting, product photography, translations, motion, CRO
Additional services such as professional copywriting, high-quality product photography, multilingual translations, motion graphics, and conversion rate optimization (CRO) can significantly impact overall costs. These add-ons enhance website quality and effectiveness, leading to better engagement and conversions, but should be considered upfront in your budget planning.
What influences regional pricing: talent market, timelines, and compliance requirements
Regional factors such as the local talent market, project timelines, and compliance standards influence pricing. In Morocco, competitive rates and local expertise enable Iceberg to deliver high-quality solutions at attractive prices. Compliance with Moroccan and international regulations, as well as tight deadlines, also affect the overall costs.
What you actually get: deliverables that protect your investment
Brand assets: logo suite, typography, color, component library, and usage guidelines
Investing in professional design ensures you get a comprehensive brand asset package, including logos, typography, color palettes, and a documentation library that guides consistent brand application.
UX/UI package: sitemaps, wireframes, Figma design system, responsive layouts
All projects include detailed sitemaps, wireframes, and design systems to guarantee a cohesive, user-centric experience across all devices and platforms.
Build & launch: clean code, CMS setup (WordPress/Shopify), Core Web Vitals, WCAG, analytics
Deliverables include clean, optimized code, CMS configuration, speed and accessibility compliance, and analytics setup, ensuring your website performs at best from launch.
Handover & support: training, IP ownership, warranty, maintenance & ongoing SEO/CRO
Comprehensive handover packages include training, full IP rights, warranties, and ongoing SEO and CRO support for continuous improvement and long-term success.
How to scope smart and control cost without cutting quality
Define outcomes and KPIs first: leads, sales, bookings, brand lift
Start with clear business objectives and measurable KPIs, ensuring that every dollar spent aligns with your growth goals and provides concrete ROI.
Prioritize an MVP roadmap: must-haves now, nice-haves later (phased sprints)
Focus on core features first (MVP), then gradually expand, optimizing your budget while delivering value early.
Choose the right platform for scale: templates vs custom, plugins vs custom code
Select platform and development approaches suitable for your growth, balancing cost, performance, and scalability.
Use a vendor scorecard: process maturity, portfolio fit, technical SEO & accessibility
Develop a scoring system to evaluate potential agencies based on experience, portfolio, SEO, and support quality.
Iceberg’s proven approach guarantees you avoid pitfalls and choose a partner aligned with your startup’s success.
ROI, proof, and next steps with Iceberg
Case snapshots: Yofitt, Simnett Nutrition, Onepick, Sahary—conversion and speed wins
Our case studies highlight the quantifiable impact of our services. For example, Yofitt increased engagement by 38%, Simnett Nutrition boosted conversions by 22%, and Sahary improved local visibility leading to higher bookings.
Why full‑service matters: branding + UX + dev + SEO under one roof
Having everything under one roof ensures seamless coordination, consistent strategy, and maximum effectiveness. Iceberg offers integrated branding, design, development, and marketing solutions to deliver comprehensive results.
Timeline & collaboration: workshops, design sprints, QA, launch, continuous improvement
Our process involves close collaboration, iterative testing, and continuous improvement sessions, ensuring your project is on track and optimized for success.
Get a tailored quote: what to prepare (goals, budget band, examples) and book your free consultation
Prepare your business goals, target audience, and potential examples of websites you admire. Contact Iceberg Ma for a personalized quote and start your journey toward a high-impact online presence.
Let’s Discuss Your Project
We would love to hear about your project and how we can support your digital journey. Reach out today to get a tailored proposal and a free consultation.
Email: [email protected]
Phone: +212 606 475 635
