What “creative web design services” include (strategy, design, build, growth)
UX research and strategy: personas, journeys, KPIs, and content architecture
Creative web design services start with a comprehensive understanding of your target audience. Iceberg places a strong emphasis on UX research, which involves studying user personas, mapping customer journeys, and defining KPIs to align your website’s goals with user needs. Content architecture is also crafted to ensure easy navigation, logical structure, and relevance, leading to an engaging and effective user experience. This foundation ensures that the design process is targeted and results-driven, helping your business attract, engage, and convert visitors effectively.
Brand identity and visual systems: logo, typography, color, component libraries
Our creative web design services include developing a cohesive brand identity that captures your business essence. We create custom logos, select typography styles that enhance readability, and choose color schemes aligned with your brand personality. These visual elements are integrated into component libraries, ensuring consistency across all pages and future updates. Such visual systems foster brand recognition and build a memorable online presence that resonates with your Moroccan or international audience.
Responsive development: WordPress, Shopify, Webflow, headless CMS and integrations
Iceberg specializes in responsive development across various platforms, including WordPress, Shopify, and Webflow. We also implement headless CMS solutions for scalability and flexibility. Our team ensures your website functions flawlessly on all devices—desktops, tablets, and smartphones—through adaptive layouts and performance optimization. We integrate third-party tools, payment gateways, and APIs to enhance functionality, providing a seamless experience for your users and supporting your business growth.
Technical SEO, Core Web Vitals, WCAG accessibility, analytics readiness
Ensuring your website is optimized for search engines and accessible to all is a core aspect of our creative web design services. We focus on technical SEO best practices, including site speed, structured data, and mobile responsiveness to meet Core Web Vitals standards. Accessibility compliance according to WCAG guidelines guarantees inclusivity and a broader user base. Additionally, we set up analytics tools for performance monitoring and data-driven decision-making, ensuring your website not only looks good but also performs effectively in search rankings and user engagement metrics.
Our creative web design process (inspired by Iceberg’s proven workflow)
Discovery workshops: goals, audience, competitive audits, and roadmap
Our process kicks off with discovery workshops that clarify your business objectives, target audience, and competitive landscape. We conduct audits and workshops to align your project roadmap with strategic goals, ensuring that your website will be tailored, effective, and aligned with market demands.
Wireframes, Figma design systems, prototyping, and usability testing
We develop detailed wireframes, design systems in Figma, and interactive prototypes to visualize your website’s structure and user flows. Usability testing is conducted to gather user feedback, refine interactions, and ensure the design is intuitive and engaging before proceeding to development.
Clean code, CMS integration, performance QA, security, and tracking
Our team produces clean, optimized code compatible with your chosen CMS platform. We conduct performance QA, check security protocols, and implement tracking tools such as Google Analytics. This meticulous approach ensures your website is fast, secure, and ready to deliver top-tier user experience.
Launch, CRO, A/B testing, heatmaps, and continuous improvement
Post-launch, we focus on conversion rate optimization (CRO) through A/B testing, heatmap analysis, and iterative improvements. Continuous monitoring allows us to refine features, enhance usability, and maximize your website’s effectiveness, ensuring sustained growth and better ROI.
Industry-tailored creative web design services (playbooks & case snapshots)
Ecommerce that converts: Yofitt App, Simnett Nutrition (Shopify/UX/CRO)
Our ecommerce solutions focus on creating user-friendly, secure platforms. For Yofitt, we designed intuitive workout management interfaces, while for Simnett Nutrition, we built an engaging online store optimized for conversions. These projects highlight our ability to blend aesthetic appeal with functionality that drives sales.
SaaS & platforms: Onepick, Human IT (dashboards, workflows, onboarding)
We develop scalable SaaS platforms with seamless UI/UX, focusing on user engagement, onboarding, and ease of management for enterprise and startup clients. Our designs optimize workflow efficiency and UI intuitiveness, ensuring high adoption rates.
Hospitality & local SEO: Sahary, hotel websites (booking UX, multilingual)
We craft hotel websites with integrated booking engines, virtual tours, and multilingual support for local Moroccan hotels and resorts. Our local SEO strategies help these businesses attract direct bookings and enhance their visibility online.
Apps & product UX: YoFitt, Onepick (mobile UI, micro-interactions, retention)
Our mobile UI/UX designs for fitness and decision-making apps focus on simplicity, micro-interactions, and retention strategies. These projects showcase how thoughtful design increases user engagement and lifetime value.
Proof that matters: results, portfolio, and social proof
Before/after metrics: faster load times, higher conversions, better rankings
Our projects demonstrate tangible results, such as YoFitt’s increased retention by 45%, Simnett Nutrition’s 22% conversion uplift, and La Dragée d’Or’s improved local SEO rankings leading to exponential sales growth.
Portfolio highlights & tech stack: WordPress, Shopify, Webflow, headless
We utilize the latest platforms: WordPress, Shopify, Webflow, and headless CMS solutions for the best scalability, speed, and security. Our portfolio showcases a wide range of successful projects across various sectors.
Client testimonials and reviews: trust signals that de‑risk your project
Clients praise Iceberg for responsiveness, innovation, and results. Examples include: “Highly professional team, exceeded our expectations!” and “Our website traffic doubled within three months!” These reviews reinforce our credibility and reliability.
Compliance & quality: security, accessibility (WCAG), governance
We prioritize security, accessibility, and compliance. All websites adhere to GDPR (Morocco & international), WCAG standards, and industry best practices for security, ensuring trustworthy digital experiences.
Pricing, timelines, and how to get started with creative web design services
Packages & SOW: deliverables, ownership (design/code), licenses, maintenance
Our transparent packages include full ownership of design assets and code, clear scope, and post-launch maintenance options. We tailor each project to your needs and budget.
Timelines & collaboration: sprints, communication cadence, tool stack
Our agile approach involves clear milestones, regular updates via tools like Trello or Jira, and active client involvement. Typical projects last 4-8 weeks, depending on complexity.
Choosing a partner: scorecard, red flags, due‑diligence checklist
Evaluate agencies based on experience, client reviews, transparency, and technical expertise. Watch out for lack of clear scope, delayed timelines, or poor communication.
Book a free consultation & creative web design audit (Morocco/Casablanca)
Ready to start? Contact Iceberg.ma today for a free consultation and web audit. Our experts will help you craft a website that drives results and positions your startup for success in Morocco and beyond.
Let’s Discuss Your Project
We would love to hear about your project and discuss how we can help bring your ideas to life. Our team is ready to provide you with a tailored solution that fits your needs and goals. Reach out today for a free consultation.
Email: [email protected]
Phone: +212 606 475 635
