Behind every successful digital transformation lies a carefully designed experience.
At Iceberg.ma, we believe that great UX design is measured not by aesthetics alone, but by results — higher conversions, longer engagement, and happier users.
In this collection of UX design case studies, we’ll walk through real-world examples of how Iceberg’s design philosophy helped Moroccan and international businesses improve their user experience and accelerate growth.
🎯 Why UX Design Case Studies Matter
A well-executed UX Design Case Study demonstrates how design thinking translates into measurable outcomes.
It’s not just a story — it’s proof.
UX design is often invisible when done right, but its impact is undeniable:
- Fewer clicks to complete key actions.
- Higher conversion rates.
- Improved customer satisfaction.
- Stronger brand credibility.
Through these UX design case studies, we’ll show how Iceberg applied research, testing, and prototyping to real business challenges — and turned insight into impact.
💡 Learn how our full methodology works in the UX Design Process at Iceberg.
🧩 Case Study 1: Transforming a Moroccan E-commerce Experience
🛍 The Challenge
A major Moroccan lifestyle brand approached Iceberg with an e-commerce platform that had:
- High cart abandonment rates (over 60%).
- Low mobile performance and navigation issues.
- An inconsistent visual design that didn’t reflect the brand identity.
🔍 The UX Audit Phase
We began with a full UX Audit — evaluating analytics, heatmaps, and session recordings.
Our team identified friction points:
- The checkout form required 7 clicks and multiple reloads.
- Filters were confusing and buried.
- Product images loaded slowly on mobile.
Read more about our auditing methods in UX Audit – How to Identify and Fix User Experience Problems.
🎨 The Solution
Our UX designers mapped out a simplified checkout flow and reorganized navigation with clear visual hierarchy.
The UI team created a responsive design system in Figma with a minimalist interface, consistent spacing, and mobile-first grids.
📈 The Results
- Checkout steps reduced from 7 → 3.
- Page load time improved by 40%.
- Mobile conversion rate increased by +28%.
- Bounce rate dropped from 58% → 36%.
This project reflects Iceberg’s philosophy as a results-driven UX Design Agency: beauty built on strategy.
🧠 Case Study 2: Simplifying a SaaS Onboarding Experience
🧭 The Challenge
A SaaS startup offering financial analytics tools was struggling with user onboarding.
Despite high acquisition through paid ads, trial-to-paid conversion was below 10%.
Through analytics, we discovered:
- Overwhelming dashboards with too many features shown at once.
- Lack of contextual help or progress tracking.
- Long signup forms (8+ fields).
🔍 Our Approach
We started with user journey mapping and interviews.
Users felt “lost” within the first 2 minutes and didn’t understand product value.
Using Iceberg’s UX Design Process, we implemented:
- Progressive onboarding (showing only core features first).
- Visual progress indicators.
- Contextual tooltips triggered by behavior.
Learn more about this process in our UX Design Process guide.
🎨 The UI Refinement
We introduced a clean, light interface with strong contrast and modern typography.
The design used microinteractions to give feedback at every user step.
📈 The Results
- Onboarding completion time reduced by 45%.
- Activation rate improved by +33%.
- Trial-to-paid conversion grew to 22% within 90 days.
This UX design case study proves how simplifying experience can drive business growth — especially in complex SaaS environments.
🧾 Case Study 3: Boosting Retention for an EdTech Platform
🎓 The Challenge
An educational platform for Moroccan students had declining user retention and engagement.
Despite strong SEO performance, users weren’t returning after the first visit.
We found:
- Overly text-heavy course pages.
- Confusing navigation between modules.
- Lack of progress tracking or feedback.
🔍 The UX Research
We ran usability tests and heatmap analysis to understand drop-off behavior.
Students wanted faster access to lessons, and teachers needed easier upload tools.
Using empathy maps, our UX team defined two main personas:
- Learners who value simplicity.
- Educators who value efficiency.
🎨 The Redesign
We applied modular navigation with sticky sidebars, course completion badges, and responsive grids for video playback.
UI consistency was maintained across devices using a unified Figma design system.
📈 The Results
- Session duration increased by +42%.
- Return visits improved by +35%.
- Student satisfaction (survey-based) rose from 6.2 to 8.4/10.
For continuous improvement, this client combined UX with our Maintenance Site Web Maroc service.
🛒 Case Study 4: Rebuilding a Tourism Booking Platform
🌍 The Challenge
A Moroccan tourism brand’s booking platform was outdated and difficult to use on mobile.
Users abandoned reservations midway, and customer support requests were piling up.
Pain points:
- Non-intuitive booking flow.
- Unclear pricing and date selection.
- Visual inconsistencies between pages.
🔍 The Iceberg Approach
Our UX Audit revealed that users didn’t trust the process due to lack of transparency.
We redesigned the entire booking funnel based on UX Design Process principles — clarity, feedback, and simplicity.
🎨 The Visual System
We used:
- A clean UI with transparent pricing tables.
- A progress bar across all booking steps.
- Smart defaults and auto-filled fields for repeat users.
📈 The Results
- Conversion rate up by +31%.
- Support inquiries down by 40%.
- 95% of users completed bookings without error.
This UX Design Case Study shows how experience design improves both user satisfaction and business efficiency.
📊 Common Patterns in Iceberg’s UX Design Success
From startups to established brands, Iceberg’s projects share five consistent success drivers:
| Factor | Impact |
|---|---|
| User Research | Builds empathy and reveals real pain points. |
| Prototyping | Allows early testing and iteration. |
| Data Integration | Guides design decisions based on analytics. |
| Accessibility | Expands audience reach and improves usability. |
| Consistency | Strengthens brand trust and recognition. |
Each Iceberg UX Design Case Study reinforces our belief: UX is the intersection of creativity, empathy, and measurable growth.
See our methodology applied in real time on Iceberg.ma/work.
🧩 Tools and Techniques Used Across Our UX Design Case Studies
| Category | Tools | Purpose |
|---|---|---|
| Research | Hotjar, Maze, Google Analytics | Understand behavior |
| Design | Figma, Miro, Notion | Create wireframes & prototypes |
| Testing | UserTesting, Lighthouse | Validate performance |
| Collaboration | Notion, ClickUp, Slack | Coordinate with teams |
| Optimization | GA4, Core Web Vitals | Measure improvements |
Our multidisciplinary team uses these tools to ensure efficiency, precision, and collaboration in every project.
🔁 The Iceberg UX Philosophy
At Iceberg, we design for people — not just pixels.
Every project begins with research and ends with measurable improvement.
Our philosophy blends:
- Empathy (understanding user emotion),
- Simplicity (clarity and ease of use),
- Performance (fast, accessible experiences).
Read about our holistic approach in UX Design Agency – Designing Experiences That Convert.
🧠 What You Can Learn from These UX Design Case Studies
1️⃣ Data should guide creativity.
2️⃣ Testing early saves time and budget.
3️⃣ Small UX fixes can yield massive conversion gains.
4️⃣ UX and UI work best when integrated.
5️⃣ Continuous improvement beats one-time redesigns.
If your business struggles with conversions or engagement, a UX Audit is your starting point — followed by a strategic redesign guided by Iceberg’s UX team.
🚀 Partner with Iceberg – Proven UX Design That Delivers Results
These UX design case studies are just a glimpse of how Iceberg transforms digital products into conversion engines.
Whether you’re a startup launching a product or an enterprise optimizing performance, our team has the expertise and tools to elevate your UX.
Why Clients Choose Iceberg:
- Data-driven UX process.
- Beautiful, brand-aligned UI systems.
- Transparent collaboration and reporting.
- Tangible growth results.
See more case studies on Iceberg.ma/work or contact us for your custom UX strategy.
📞 Contact Iceberg – Your UX Design Agency in Morocco
- Website: www.iceberg.ma
- Email: [email protected]
- Phone: +212 6 61 23 45 67
- Location: Casablanca, Morocco
- Hours: Monday – Friday, 9 AM – 6 PM
- Services: UX/UI Design, UX Audit, UX Strategy, Conversion Optimization, Web Redesign, Maintenance
💬 Let’s make your success our next UX case study.
Contact Iceberg today and let’s start your transformation journey.
