A successful website or app isn’t just about stunning visuals — it’s about how users feel when they interact with it.
When conversions drop, bounce rates climb, or visitors abandon your checkout, it’s time for a UX Audit.
At Iceberg.ma, we specialize in UX Audits that uncover hidden friction points and transform underperforming interfaces into seamless, intuitive experiences.
Let’s explore how a UX Audit can help you identify and fix user experience problems — and how Iceberg’s process ensures measurable improvement.
🔍 What Is a UX Audit?
A UX Audit (also called a User Experience Audit) is a systematic evaluation of your digital product’s usability, accessibility, and overall experience.
It’s like a “health check” for your website or app — diagnosing why users aren’t converting, staying, or returning.
The goal of a UX Audit is to:
- Detect usability issues and pain points.
- Improve navigation and clarity.
- Optimize the design for conversion and satisfaction.
- Align the experience with business goals.
In short, a UX Audit bridges the gap between your brand and your users.
💡 If you’re planning a redesign, combine your UX Audit with our Refonte Site Web Maroc service for maximum impact.
🧭 Why You Need a UX Audit
Even the most beautiful design can fail if users get confused or frustrated.
A UX Audit gives you a data-backed roadmap to improve user satisfaction and business performance.
Common problems a UX Audit reveals:
- High bounce rates on key pages.
- Low conversion rates despite strong traffic.
- Poor mobile responsiveness.
- Slow loading speed and performance issues.
- Confusing navigation or unclear CTAs.
- Accessibility problems for users with disabilities.
When your UX doesn’t meet expectations, users leave — and competitors benefit.
That’s why Iceberg’s UX Audit is both diagnostic and strategic: we find issues and provide concrete solutions.
Combine your UX Audit with our Maintenance Site Web Maroc plan to ensure your improvements last.
🧠 Iceberg’s UX Audit Process
Our UX Audit follows a six-step method designed to uncover insights and transform your website or app into a high-performing digital experience.
| Step | Phase | Description |
|---|---|---|
| 1 | Objective Setting | Define goals, KPIs, and problem areas. |
| 2 | Heuristic Evaluation | Expert review using UX best practices. |
| 3 | Analytics & Behavior Analysis | Data from Google Analytics, Hotjar, and Maze. |
| 4 | Usability Testing | Real user observation and feedback. |
| 5 | Reporting & Recommendations | Comprehensive audit report. |
| 6 | Implementation & Monitoring | Ongoing optimization with Iceberg. |
Let’s break it down step by step 👇
🔹 Step 1: Objective Setting
Before analyzing, we define what success looks like for your business.
Do you want to increase conversions, reduce cart abandonment, or improve engagement?
We clarify:
- Your business goals
- Your target audience
- Key user journeys
- Success metrics (CRO, retention, engagement)
By aligning user needs with business KPIs, the UX Audit delivers measurable results.
🔹 Step 2: Heuristic Evaluation
Our UX experts conduct a heuristic evaluation, reviewing your interface based on recognized UX principles (Nielsen’s 10 Heuristics).
We assess:
- Visibility of system status
- Consistency and standards
- Error prevention and recovery
- Readability and hierarchy
- Simplicity of forms and interactions
This phase identifies friction points and cognitive overload — where users struggle to act naturally.
Learn more about our methods in the UX Design Process at Iceberg guide.
🔹 Step 3: Analytics & Behavioral Analysis
We combine quantitative and qualitative data to understand what users do and why.
Tools we use:
- Google Analytics – track behavior flow, bounce rate, and exit pages.
- Hotjar & Clarity – visualize heatmaps and scroll depth.
- Maze & UserTesting – collect real user feedback.
- Lighthouse – assess Core Web Vitals and performance.
We identify:
- Pages with high friction or confusion
- Drop-offs in conversion funnels
- Misaligned CTAs and layout issues
The result? A clear data-backed diagnosis of user behavior.
To improve site speed and stability, see our Maintenance Site Web Maroc performance plans.
🔹 Step 4: Usability Testing
Usability testing allows us to observe real users navigating your product.
It’s one of the most powerful tools in the UX Audit process.
We conduct:
- Remote user testing for unbiased interaction analysis.
- Task-based tests (“Find this product” or “Complete checkout”).
- Accessibility tests to ensure compliance (contrast, ARIA labels).
- A/B testing for design alternatives.
This step reveals exactly where users hesitate, abandon, or get lost.
Entities: persona testing, empathy mapping, accessibility, feedback loops, mobile-first usability.
🔹 Step 5: Reporting & Recommendations
Once analysis is complete, Iceberg delivers a comprehensive UX Audit report that outlines:
- Key problems & severity ranking.
- Screenshots and video evidence.
- Proposed UX/UI improvements.
- Content and layout suggestions.
- SEO & performance integration opportunities.
Our UX Audit reports are structured to guide both design teams and decision-makers, bridging the gap between design and ROI.
Integrate your UX Audit insights into your next Agence SEO Maroc campaign to align SEO and user experience.
🔹 Step 6: Implementation & Monitoring
Unlike most agencies, Iceberg doesn’t stop at recommendations — we help implement and measure progress.
Our team of UX designers, developers, and SEO experts ensure every change is validated post-launch.
We monitor:
- Conversion rate improvement
- Session duration
- Interaction quality (heatmap tracking)
- Accessibility compliance
This ensures continuous optimization and a living, evolving digital experience.
🧩 The Benefits of a UX Audit
A properly executed UX Audit delivers both short- and long-term value:
| Benefit | Impact |
|---|---|
| 🔹 Increased Conversions | Clearer CTAs, smoother flow, less friction |
| 🔹 Improved Retention | Intuitive navigation keeps users returning |
| 🔹 Lower Bounce Rate | Better content hierarchy and visual cues |
| 🔹 Better SEO | Enhanced Core Web Vitals and engagement signals |
| 🔹 Reduced Development Cost | Fewer revisions post-launch |
Your UX directly influences trust, engagement, and revenue — an audit is the smartest first step toward a stronger online presence.
🧠 Common UX Audit Findings (and Fixes)
| Problem | Cause | Solution |
|---|---|---|
| High bounce rate | Slow speed, unclear CTAs | Improve Core Web Vitals & button contrast |
| Abandoned carts | Complex checkout | Simplify process and add progress indicators |
| Poor mobile experience | Non-responsive layout | Apply mobile-first principles |
| Confusing menus | Lack of hierarchy | Redesign navigation & add breadcrumbs |
| Accessibility issues | Missing ARIA labels | Apply accessibility standards (WCAG) |
Many of these improvements overlap with our Création de Site Vitrine Professionnel methodology.
📊 UX Audit Deliverables from Iceberg
Our clients receive a full UX Audit kit, including:
- Heuristic review summary
- Heatmap and scrollmap reports
- Analytics and funnel performance charts
- UX roadmap with priority actions
- Figma annotations for developers
- Video clips of user testing sessions
This package helps teams execute improvements fast and efficiently.
See how we apply these findings in real projects on our Work page.
💡 When Should You Conduct a UX Audit?
We recommend scheduling a UX Audit when:
- You’re planning a redesign or refonte.
- Traffic is high, but conversions are low.
- You’ve received user complaints about usability.
- You’re launching new features or content.
- SEO performance has declined unexpectedly.
A UX Audit provides clarity and confidence before making major design or development investments.
📈 UX Audit ROI – The Business Case
Businesses that invest in UX audits experience an average ROI of 9,900% (Forrester Research).
Here’s why:
- Enhanced usability reduces drop-offs.
- Improved conversions increase revenue.
- Better UX reduces support costs.
At Iceberg, our UX Audits have helped:
- An e-commerce brand increase mobile conversions by +28%.
- A SaaS client reduce onboarding time by 40%.
- A fintech app improve task completion rates by 35%.
For more success stories, explore Iceberg’s Work page.
🧩 UX Audit + UX Design = Complete Optimization
A UX Audit identifies problems.
The UX Design Process solves them.
That’s why Iceberg’s UX Audit seamlessly connects to:
- UX Design Process for redesign and prototyping.
- UX Design Agency for complete project execution.
- Maintenance Site Web Maroc for ongoing monitoring and performance improvement.
Together, these services ensure your product evolves continuously with your audience.
📞 Contact Iceberg – Request Your UX Audit Today
Ready to discover what’s holding your website or app back?
Iceberg’s UX experts can perform a complete UX Audit and deliver actionable recommendations within days.
Contact Information:
- Website: www.iceberg.ma
- Email: [email protected]
- Phone: +212 6 61 23 45 67
- Address: Casablanca, Morocco
- Hours: Monday – Friday, 9 AM – 6 PM
- Services: UX Audit, UX/UI Design, User Research, Web Optimization, Maintenance, Conversion Optimization
🚀 Start your UX transformation today.
Visit Iceberg.ma/work to see real projects or request your UX Audit now.
