A successful website or app isn’t just about stunning visuals — it’s about how users feel when they interact with it.
When conversions drop, bounce rates climb, or visitors abandon your checkout, it’s time for a UX Audit.
At Iceberg.ma, we specialize in UX Audits that uncover hidden friction points and transform underperforming interfaces into seamless, intuitive experiences.
Let’s explore how a UX Audit can help you identify and fix user experience problems — and how Iceberg’s process ensures measurable improvement.
???? What Is a UX Audit?
A UX Audit (also called a User Experience Audit) is a systematic evaluation of your digital product’s usability, accessibility, and overall experience.
It’s like a “health check” for your website or app — diagnosing why users aren’t converting, staying, or returning.
The goal of a UX Audit is to:
- Detect usability issues and pain points.
- Improve navigation and clarity.
- Optimize the design for conversion and satisfaction.
- Align the experience with business goals.
In short, a UX Audit bridges the gap between your brand and your users.
???? If you’re planning a redesign, combine your UX Audit with our Refonte Site Web Maroc service for maximum impact.
???? Why You Need a UX Audit
Even the most beautiful design can fail if users get confused or frustrated.
A UX Audit gives you a data-backed roadmap to improve user satisfaction and business performance.
Common problems a UX Audit reveals:
- High bounce rates on key pages.
- Low conversion rates despite strong traffic.
- Poor mobile responsiveness.
- Slow loading speed and performance issues.
- Confusing navigation or unclear CTAs.
- Accessibility problems for users with disabilities.
When your UX doesn’t meet expectations, users leave — and competitors benefit.
That’s why Iceberg’s UX Audit is both diagnostic and strategic: we find issues and provide concrete solutions.
Combine your UX Audit with our Maintenance Site Web Maroc plan to ensure your improvements last.
???? Iceberg’s UX Audit Process
Our UX Audit follows a six-step method designed to uncover insights and transform your website or app into a high-performing digital experience.
| Step | Phase | Description |
|---|---|---|
| 1 | Objective Setting | Define goals, KPIs, and problem areas. |
| 2 | Heuristic Evaluation | Expert review using UX best practices. |
| 3 | Analytics & Behavior Analysis | Data from Google Analytics, Hotjar, and Maze. |
| 4 | Usability Testing | Real user observation and feedback. |
| 5 | Reporting & Recommendations | Comprehensive audit report. |
| 6 | Implementation & Monitoring | Ongoing optimization with Iceberg. |
Let’s break it down step by step ????
???? Step 1: Objective Setting
Before analyzing, we define what success looks like for your business.
Do you want to increase conversions, reduce cart abandonment, or improve engagement?
We clarify:
- Your business goals
- Your target audience
- Key user journeys
- Success metrics (CRO, retention, engagement)
By aligning user needs with business KPIs, the UX Audit delivers measurable results.
???? Step 2: Heuristic Evaluation
Our UX experts conduct a heuristic evaluation, reviewing your interface based on recognized UX principles (Nielsen’s 10 Heuristics).
We assess:
- Visibility of system status
- Consistency and standards
- Error prevention and recovery
- Readability and hierarchy
- Simplicity of forms and interactions
This phase identifies friction points and cognitive overload — where users struggle to act naturally.
Learn more about our methods in the UX Design Process at Iceberg guide.
???? Step 3: Analytics & Behavioral Analysis
We combine quantitative and qualitative data to understand what users do and why.
Tools we use:
- Google Analytics – track behavior flow, bounce rate, and exit pages.
- Hotjar & Clarity – visualize heatmaps and scroll depth.
- Maze & UserTesting – collect real user feedback.
- Lighthouse – assess Core Web Vitals and performance.
We identify:
- Pages with high friction or confusion
- Drop-offs in conversion funnels
- Misaligned CTAs and layout issues
The result? A clear data-backed diagnosis of user behavior.
To improve site speed and stability, see our Maintenance Site Web Maroc performance plans.
???? Step 4: Usability Testing
Usability testing allows us to observe real users navigating your product.
It’s one of the most powerful tools in the UX Audit process.
We conduct:
- Remote user testing for unbiased interaction analysis.
- Task-based tests (“Find this product” or “Complete checkout”).
- Accessibility tests to ensure compliance (contrast, ARIA labels).
- A/B testing for design alternatives.
This step reveals exactly where users hesitate, abandon, or get lost.
Entities: persona testing, empathy mapping, accessibility, feedback loops, mobile-first usability.
???? Step 5: Reporting & Recommendations
Once analysis is complete, Iceberg delivers a comprehensive UX Audit report that outlines:
- Key problems & severity ranking.
- Screenshots and video evidence.
- Proposed UX/UI improvements.
- Content and layout suggestions.
- SEO & performance integration opportunities.
Our UX Audit reports are structured to guide both design teams and decision-makers, bridging the gap between design and ROI.
Integrate your UX Audit insights into your next Agence SEO Maroc campaign to align SEO and user experience.
???? Step 6: Implementation & Monitoring
Unlike most agencies, Iceberg doesn’t stop at recommendations — we help implement and measure progress.
Our team of UX designers, developers, and SEO experts ensure every change is validated post-launch.
We monitor:
- Conversion rate improvement
- Session duration
- Interaction quality (heatmap tracking)
- Accessibility compliance
This ensures continuous optimization and a living, evolving digital experience.
???? The Benefits of a UX Audit
A properly executed UX Audit delivers both short- and long-term value:
| Benefit | Impact |
|---|---|
| ???? Increased Conversions | Clearer CTAs, smoother flow, less friction |
| ???? Improved Retention | Intuitive navigation keeps users returning |
| ???? Lower Bounce Rate | Better content hierarchy and visual cues |
| ???? Better SEO | Enhanced Core Web Vitals and engagement signals |
| ???? Reduced Development Cost | Fewer revisions post-launch |
Your UX directly influences trust, engagement, and revenue — an audit is the smartest first step toward a stronger online presence.
???? Common UX Audit Findings (and Fixes)
| Problem | Cause | Solution |
|---|---|---|
| High bounce rate | Slow speed, unclear CTAs | Improve Core Web Vitals & button contrast |
| Abandoned carts | Complex checkout | Simplify process and add progress indicators |
| Poor mobile experience | Non-responsive layout | Apply mobile-first principles |
| Confusing menus | Lack of hierarchy | Redesign navigation & add breadcrumbs |
| Accessibility issues | Missing ARIA labels | Apply accessibility standards (WCAG) |
Many of these improvements overlap with our Création de Site Vitrine Professionnel methodology.
???? UX Audit Deliverables from Iceberg
Our clients receive a full UX Audit kit, including:
- Heuristic review summary
- Heatmap and scrollmap reports
- Analytics and funnel performance charts
- UX roadmap with priority actions
- Figma annotations for developers
- Video clips of user testing sessions
This package helps teams execute improvements fast and efficiently.
See how we apply these findings in real projects on our Work page.
???? When Should You Conduct a UX Audit?
We recommend scheduling a UX Audit when:
- You’re planning a redesign or refonte.
- Traffic is high, but conversions are low.
- You’ve received user complaints about usability.
- You’re launching new features or content.
- SEO performance has declined unexpectedly.
A UX Audit provides clarity and confidence before making major design or development investments.
???? UX Audit ROI – The Business Case
Businesses that invest in UX audits experience an average ROI of 9,900% (Forrester Research).
Here’s why:
- Enhanced usability reduces drop-offs.
- Improved conversions increase revenue.
- Better UX reduces support costs.
At Iceberg, our UX Audits have helped:
- An e-commerce brand increase mobile conversions by +28%.
- A SaaS client reduce onboarding time by 40%.
- A fintech app improve task completion rates by 35%.
For more success stories, explore Iceberg’s Work page.
???? UX Audit + UX Design = Complete Optimization
A UX Audit identifies problems.
The UX Design Process solves them.
That’s why Iceberg’s UX Audit seamlessly connects to:
- UX Design Process for redesign and prototyping.
- UX Design Agency for complete project execution.
- Maintenance Site Web Maroc for ongoing monitoring and performance improvement.
Together, these services ensure your product evolves continuously with your audience.
???? Contact Iceberg – Request Your UX Audit Today
Ready to discover what’s holding your website or app back?
Iceberg’s UX experts can perform a complete UX Audit and deliver actionable recommendations within days.
Contact Information:
- Website: blueviolet-owl-917807.hostingersite.com
- Email: [email protected]
- Phone: +212 6 61 23 45 67
- Address: Casablanca, Morocco
- Hours: Monday – Friday, 9 AM – 6 PM
- Services: UX Audit, UX/UI Design, User Research, Web Optimization, Maintenance, Conversion Optimization
???? Start your UX transformation today.
Visit Iceberg.ma/work to see real projects or request your UX Audit now.
